AT&T CEO wants you to consume ads in exchange for a slightly cheaper phone plan

Illustration by Alex Castro / The Verge AT&T is mulling offering wireless phone plans that would be subsidized in part by ads, CEO John Stankey said in an interview with Reuters. “I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey said. The new plans could be offered beginning in “a year or two,” according to Stankey. Is this what healthy wireless industry competition looks like? AT&T has experimented with at least one form of brand-subsidized phone plan in the past, though it didn’t exactly pass along the savings to you. The “Sponsored Data” program, which was announced back in 2014, let brands pay AT&T so they could deliver their content without counting... Continue reading…

AT&T CEO wants you to consume ads in exchange for a slightly cheaper phone plan
Illustration by Alex Castro / The Verge

AT&T is mulling offering wireless phone plans that would be subsidized in part by ads, CEO John Stankey said in an interview with Reuters.

“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey said. The new plans could be offered beginning in “a year or two,” according to Stankey.

AT&T has experimented with at least one form of brand-subsidized phone plan in the past, though it didn’t exactly pass along the savings to you. The “Sponsored Data” program, which was announced back in 2014, let brands pay AT&T so they could deliver their content without counting...

Continue reading…