Daymond John says he hopes a million diverse small businesses apply to directly pitch products to Lowe's

"After you know you have a product, you know you can distribute it. Now, how do you get it to the masses? [Lowe's] wanted to give people this vehicle to do so, without taking any percentage of their company," Daymond John told CNBC.

Daymond John says he hopes a million diverse small businesses apply to directly pitch products to Lowe's
"After you know you have a product, you know you can distribute it. Now, how do you get it to the masses? [Lowe's] wanted to give people this vehicle to do so, without taking any percentage of their company," Daymond John told CNBC.