Facebook's ad business outpaced Google's in Q2 — here's why

Analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and sheer size gave Facebook's ad business a leg up over Google's in the second quarter.

Facebook's ad business outpaced Google's in Q2 — here's why
Analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and sheer size gave Facebook's ad business a leg up over Google's in the second quarter.