Take-Two Interactive CEO defends next-gen price hike

Image: Take-Two Interactive The next generation of game consoles is on the way, but the PlayStation 5 and Xbox Series X / S might not just be bringing better graphics and more advanced technology. The new consoles could also usher in a higher price for games themselves, with the $60 norm that’s been a standard since 2005 potentially going away. That’s not necessarily a problem, according to Take-Two Interactive CEO Strauss Zelnick, who defended the idea of a next-generation price increase in an interview with Protocol. “The bottom line is that we haven’t seen a front-line price increase for nearly 15 years, and production costs have gone up 200 to 300 percent. But more to the point since no one really cares what your production costs are, what consumers are able... Continue reading…

Take-Two Interactive CEO defends next-gen price hike
Image: Take-Two Interactive

The next generation of game consoles is on the way, but the PlayStation 5 and Xbox Series X / S might not just be bringing better graphics and more advanced technology. The new consoles could also usher in a higher price for games themselves, with the $60 norm that’s been a standard since 2005 potentially going away.

That’s not necessarily a problem, according to Take-Two Interactive CEO Strauss Zelnick, who defended the idea of a next-generation price increase in an interview with Protocol.

“The bottom line is that we haven’t seen a front-line price increase for nearly 15 years, and production costs have gone up 200 to 300 percent. But more to the point since no one really cares what your production costs are, what consumers are able...

Continue reading…